Masoud Kosari; Masoomeh Shams
Abstract
The aim of this study was to investigate the manifestations and consequences of party themes in celebrities' performance in "Iranian Dinner 2" as a celebrity-centered reality-based program in the field of lifestyle. Reality programs that claim to portray the realities of celebrities' lives arouse people's ...
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The aim of this study was to investigate the manifestations and consequences of party themes in celebrities' performance in "Iranian Dinner 2" as a celebrity-centered reality-based program in the field of lifestyle. Reality programs that claim to portray the realities of celebrities' lives arouse people's curiosity about it and help to spread the culture of celebrities in society. Our theoretical foundations were based on lifestyle theories and the method is a combination of qualitative and quantitative content analysis. Findings show that the selected themes are manifested by the host celebrity in the form of 13 main components: clothing, hairstyle and make-up, jewelry and ornamentation, objects, space / place / decoration, gifts, food and drink, topic of conversation, subject of show, entertainment, behavior, music, and audio ,video effects. The three themes of Qajar women, the sixties and Primary school children have emerged in the most components, and the two components of clothing and the topic of conversation have been influenced by the theme in most cases. Rather concrete or socio-culturally salient themes manifested in more components than abstract ones. The female celebrities showed more commitment and adherence to the themes. The consequences of themes include 1) creating entertainment and attractiveness (due to diversity and creating dramatic situations), 2) inducing consumerism, 3) advertising a certain type of lifestyle (promoting values related to the theme and promoting the concept of "theme" in Iranian gatherings), 4) introducing different cultures and subcultures, and 5) providing platform for everyday conversation among the audiences.
